Very true words, Groucho!

That store is going to lose money on that bike at this point, no matter what. The question is: How much are they going to lose? The longer the bike sits, the more they lose. It's unlikely they'll get out of it what it cost them, at this point.....the smart thing for them to do is to cut their losses and get on with it- but the fact thaqt the bike is still there, seems to indicate that they may not be the best businesspeople.

If it were my shop, that thing would either be marked down to whatever it had to be marked down to, to sell it when it was a year to year and a half old...or I'd try and sell it privately...but I would never have brand new inventory that is 4 years old. Never!

As for mark-up, too- it depends. Some little retail shop buying very low volume usually pays close to retail in many fields...while Walmart buys below wholesale.... I don't care what a business paid for something...I just know what it's worth to me, and what I could get it for elsewhere. If they paid $3K for the bike, that's their problem. If they paid $1 for it, it's still worth what it's worth.