I'm always wary when some piece of equipment has a star's name on it. It doesn't mean they think it's any good - it means the manufacturer has been able to pay them $$$ for the name.

I'm looking to add a bike to the (growing) collection later this year. Everyone tells me the Trek Domane are a great bike. But. I. Just. Can't. See. Myself. Buying. A. Trek. Sorry, Trek. For me, it'll take years to disassociate your name with a certain Mr. Armstrong. If ever.