This is my first post, but i have been reading the forums here for a few months now and i figure this is one subject i can actual contribute in.
This has nothing to do with the Glow in the dark (however i do feel like it would either let you down, or be kinda annoying for any length of time, as well as act as a theif magnet if you have it locked up outside a pub at night. Also, i think that city riding it would be to bright out to really appreciate it) but I bought a Pure Fix Cycle a couple months ago and so far its a great bike. However, there are other great bikes out there at a lower cost. My experience with pure fix customer service is pretty much the best CS i have ever had on any internet purchase worth 300$ (not count apple products).
When my bike arrived, it had a damaged spoke do to shipping, I emailed them and they said they would refund me 60$ for my trouble, so i brought it to a local shop for a 15$ repair.
The bike looks fantastic. Granted some of the parts are gonna need replacing once i get into serious cycling (pedals, seat, brake lever and probably brakes) but i think any bike you buy for 300 would require the same replacements.
The gearing seems really good (44-16), you can pedal at a good cadence with decent speed, so for around town its fine, and even out on 50k rides its not bad just don't expect to travelling at the same speed as a geared road bike.
I'd recommend them, so far i haven't had any quality issues.
EDIT: I contacted them about the rim strip issue before buying since i saw a bunch of complaints with it, and since January now use a thicker tape so there are no more issues.