Originally Posted by rpenmanparker

I just don't understand how you can think of paying a small fortune for goods that cost so little to produce. Do the ENVE people not totally insult you? Do they not make you angry? Their rims altogether probably cost under $50/pair to make, and you would pay WHAT for them? Same for Chris King, who has for years hidden his profit margins behind a smoke screen of techno-bull and tough back-to-basics talk. He is the grand denyer, saying nothing new can be any good, because he chooses to charge way too much for the old-fashioned. I feel the same way about Sapim ($3.00 for a little strip of stainless steel, FGS), but since there is no functionally equivalent alternative at a cheaper price, there is no choice there.