Originally Posted by
WhyFi
: picard :
We KNOW that ENVE rims are designed, engineered and manufactured in the US. While we don't have access to their account books, we know definitively that it costs more than 25 friggin' dollars to bring a rim to market. You want to throw your support behind some that bases their judgmental, holier-than-thou attitude on this patently false premise, knock yourself out. Meanwhile, if he has the temerity to tell someone that they're a patsy and that they have no self-respect because of a purchase consideration, I'll be happy to rub his nose in his steaming pile of an argument.
I would agree...it likely takes more than $25/rim to bring them to market. But its a volume game...amortize tooling. Design could be reverse engineered...drawn on CAD and molds CAM cut. If they make a million of them, their overall cost maybe less than $25/rim. Depends on overhead and a number of things. Don't know. We know one thing for sure, you feel very strongly about it.

Question...you ride ENVE wheels?...and if not, why not?