Say you are buying a hub or wheel and are choosing between the New vs Ultra New hub (FWIW, 135 mm OLD. fixed/fixed) what do you consider the value delta?

Hecklers step aside - I rode a New every day this winter and it held up great. This winter will not quit and parts are starting to fall off my bike, but the hub is hanging in.

The question put differently - is there a savings number that would make you choose the New over the Ultra? I'm thinking that if I can get the New for $20 cheaper than the Ultra will cost I will do it, but for any savings less that than I will pick the Ultra.