Not seeing it, unless they can get the cost of the unit very low.

Do you want to pay for another GPS unit? and another cell phone connection.

An app that can use hardware many people already have, such as a Garmin would appear to be a better approach.

Now an Ant+, and low powered Bluetooth enabled head unit, with GPS, cyclecomputer functions, power capability, that also had the theft function would be cool.

I want integrated electronics on the bike that do everything I want, not more stand alone devices with which to futz.