I work in a Trek shop. Trek's a great example. They own Diamant bikes in Germany. If you stroll through the Diamant website, you'll see all kinds of commuter bikes with the amenities people here claim everyone should love.

I'm not 100% sure, but Trek's easy-to-sell Allant bikes (fenders, racks, kickstands on the standard bike), look very much like re-badged Diamant models. They have some commuting accessories installed, but most notably do not have IGH, chaincase/-guard, or dynohub.

Not only is the Allant still in the lineup, but they've expanded the line to a more affordable 7sp (derailleur) option, still with fenders and kickstand, but no racks.

What models have been killed off by Trek recently because they did not sell enough? Soho -- IGH, chainguard; Belleville -- IGH, chainguard, dynohub w/ front and rear lighting, racks, fenders.

Breezer has always been an innovator and outlier. But even they feel the truth and have gone back to making mtn and sporty road bikes to supplement, maybe even support their commuter bike line.

Any time you hear, "Well, people just need to be educated about how awesome this is." the idea is doomed to failure. Getting people used to the idea without being given a choice, herding people in the right direction unconsciously like with the Bikeshare bikes will work. Eventually. But don't expect industry to offer much of what people here clamor for until the general public starts demanding it with their wallets...