That is a fact.
I ran the assembly department of a major shop during "the boom". The expectations I had for a trained mechanic were 1/2 hour to properly assemble a Chicago made Schwinn Varsity (brake levers had to be installed & bars taped), 1 hour to assemble a Raleigh Record and a Peugeot UO-8 was often left for me to wrestle with. We dropped the Euro brand's "basic" bikes and brought in Azuki, Nishiki and Miata. Our customers were more pleased with their bikes, our DMR claims dropped to near 0 and we made more money.

I moved on to a career in Quality Control/Assurance. A well designed and managed process produces product within spec, it doesn't matter where on the planet the process runs.

"Quality isn't inspected in, it is designed in."
-W.E. Deming