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Old 03-31-13 | 05:48 PM
  #27  
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Howard
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The where and the what ...

I feel like Raleigh pretty much died in the US in 1980. After that, there was something that was called a Raleigh, and had model names we'd always associated with Raleigh, but it wasn't actually a Raleigh. It was maybe a Huffy and maybe Giant (and nothing wrong with a Giant, but it seems better to call it a Giant than to call it a Schwinn or a Raleigh). The name "Raleigh" was worth something because of what Raleigh had always been, and the name is all that transferred to Raleigh USA in / about 1980. Since then, in the US, there isn't a Raleigh. There is a brand with Raleigh labels, but that essential thing that initially created the value of the name plate has long since been purged from the brand.

Sturmey-Archer, on the other hand, has retained the essence of Sturmey-headedness, even though it, like Raleigh, is no longer made in the UK. Sturmey 3 speeds available today are clearly related to the 3 speeds of 30-70 years ago, and in many ways are actually better. Even the newer products, the S3X and the S80 seem (to me) to reflect the quirky yet effective flavor of the original.

Although both have moved to the Pacific, Sturmey is still recognizably Sturmey; Raleigh is not. For that matter, Brooks still seems like Brooks; Cannondale is (to me) fading fast.

I once owned a Nishiki and currently own an AMF/Hercules. The Nishiki had "Hand crafted by Kawamura" and that's what it was. The Hercules/AMF is recognizable as a Nottingham Raleigh in spite of the decals and badging. it has retained that which makes a "Sports" a "Sports" badge notwithstanding.

The distinction needs to be made between what a thing "is" and what the thing is represented as being. I feel that modern Raleighs, Moto's, and Schwinns exist in that no man's land where what's legal and what's ethical leave each other alone.

(edit) It really doesn't have anything to do with where they're made. The dirty work was done in a boardroom.
(another edit) The funny thing is, Hercules itself basically died in 1960, several years before my bike was built. It says Hercules, but we're not fooling anyone with what it says, when what it is is so immediately recognisable.

Last edited by Howard; 03-31-13 at 06:10 PM.
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