Actually, that's not so silly as I've often s******ed at the "long lasting" claims, just like the "self cleaning" claims ( it falls off and takes the crud with it).

I'm probably doing it right. The way the chain has lasted suggests that even if I'm wrong, it doesn't matter. It just annoys me wasting so much fluid.

On a related note, doncha luvit when something wears so slowly that the cost of replacement is irrelevant? I don't ride fixed because of any presumed savings, the amount I spent on the Hillbrick disproves that, but sometimes, you can feel justifiably smug knowing that you've just saved some inconsequential amount of money ... or saved a few acres of rain forest or something.