Well, many, many people would like to be able to ride a bike peacefully and safe. Or so they say, and that should of course be taken with a grain of salt. Yet, though not all segments of the population are equally ready to choose a bike instead of a car for shorter rides, there's no doubt that the potential IS there. Look at the dwindling number of youths getting a driver's license or a car. There may well be a paradigm shift going on.

Once riding a bike really IS a (safe) pleasure, it will catch on.