I like the whole "for the simple beauty of cycling” thing they're going with.

It may have to do with just being out of the racing game for so long- even the people who raced with Suntour back in the day probably wouldn't consider them now- as the folks seriously into that racing thing don't appear to be the least bit sentimental about the stuff they used to like.

I dig the hubs- I think high flange hubs exude class.