The free version is great, and your smart phone is perfect for recording rides of 2 to 3 hours. I.e. almost no barriers to entry.
I paid for the upgrade. The extras are not worth the $$, but it's nice to give back to an organization that outs out a great product for free.
I use it to track hikes, runs, and rides, and the way it posts rides to Facebook is pretty cool too.
Try it...