Unfortunately this second article won't go as viral as the first "we're all going to die" article did. It's cool that SRAM is pushing forward with road discs and I look forward to trying some.

I think the real key to generating sales will be getting riders to fully understand that the advantage of any wet brake (and discs in particular) is one of feel and modulation. Car and motorcycle enthusiasts have been thinking about this for a long time and have gotten past the "the wheels will lock - how much more do you need?" question. The ability to bring the wheel right up to the edge of skidding/locking but not have it go past that............and to do this time after time and in all weather conditions is the real deal IMO.

It's one thing to explain the difference between power and modulation and another to feel it. Riders will need to feel it.

Thanks for posting the links.


Dave