1) Put more pressure in your tires.

2) Put enough force between your roller and your tire so your tire doesn't slip when you accelerate the wheel.

There are two things to this. If you are smelling rubber, it means there is slipping between the tire and the roller. The goal is to eliminate slipping. You do this two ways. First, you inflate the tire as much as you dare. I go to about 115 or 120psi. Then you crank down on the tightening knob until you can jerk the wheel with your hand and not have it slip relative to the roller. Some people try to decrease their tire pressure, apparently with the intent on maximizing friction to the roller. This does trick only works on rough surfaces where the problem is with the tire bouncing on the ground. On smooth surfaces, you want as much pressure on the tire to roller interface as you can, and this is wholly controlled by tire pressure. The more tire pressure you have, the more pressure you can put on the tire with the roller and the more friction you'll get out of the tire.