Some numbers that were tossed around at a conference that I attended a couple of weeks ago surprised me. These are taken out of context and from memory:

55% of riders at event rides, e.g., centuries, charity rides etc., were over 55 years old with incomes > $100,000. I wonder what the demographics are for people participating in organized tours. Does the price of an organized bike tour determine who participates (who can afford it) or who participates in organized tours influence the price (what the market will bear)?