Hey I hope im not out of line here but im a marketing student at TAFE and I need to report on the external environment and how these forces are effecting cyclists. I know nothing about cycling and really hope some of you may be able to give me some information.


How economic forces have an impact on cyclists.

(So far ive mentioned petrol prices going up, which means more people are looking for alternatives for tranport and may turn to cycling)

How political-legal forces have an impact on cyclists.

(So far ive talked about road rules and safety equipment that must be worn)

How technological forces have an impact on cyclists.

(I'm stuck on this one and dont know what to write)


If anyone could give me any ideas that would be extremely appreciated.

Thanks so much in advance