I think it's not beta testing, but marketing. They want people to want one. They want everyone to know someone who has one.
I tend to believe its a little of both. I've been a beta tester for a lot of graphics software for years and the input tends to go on long after product release.
Im intrigued by the saddle regardless. Much as I like the feel of stretched leather, there are times when I want to "stick" my butt in place. I suspect this saddle will meet that need. I plan to try it on my Boulder Brevet and on the International that I converted to a three speed IGH. Depending on the initial reactions, I might also try it on one of my"fast" bikes...but my first impression is that this is more for leisurely riding. Guess we'll all find out for sure after these things arrive on our doorsteps.