Originally Posted by
BigAura
$$$$$$
xactly
When the old
Red Zinger Classic grew too big for Celestial Seasonings to handle Mo Siegel sold the whole operation to Coors for a $ buck just to keep it going. They could afford it and so it was that the race became the Coors Classic and continued to inspire a generation of American cyclists to ride. In fact I was inspired by Michael Aisner's promotional videos for the "Zinger" even before he became race director for the Coors Classics.
So for every cyclist killed by a drunk, Coors sponsorship replaced with several more
. I avoid most of the drunks by not riding at night.