I have a substantially nicer one, and don't think it would pull 200$ in my market, which likes fixies.

125-150$. +1 to what randy says about ride quality, however. And they're great build platforms; you can do a lot with them. It looks like the rims have been upgraded to alloy on the one you're looking at; this is a major plus. These are the only entry level bikes left in my pile.