The thing I don't get about the Strava hate (and I say this as a non-user; Addictionites can vouch for the fact that I'm a trainer rat) is that plenty of non-Strava-users have favorite climbs or long flats they use to monitor fitness changes. All Strava does is codify that. I know I got up Heartbreak Hill in Boerne faster on Sunday than ever before, but I don't know by how much, since all I have that's concrete is the minimum speed I hit on it. Actually knowing that would be nice, though I'm not going to bother signing up for Strava to get it.

Now, taking your ranking seriously is silly, given the ease of cheating, but if I had a bunch of roadie friends I'd have no issue with trash-talking about who had the best times out of us.