Who's screaming? All I see are people saying, "Meh, I'll keep my helmet and I'm more comfortable in cycling clothes, thank you."

I agree with tjspiel, if people are using the image of hardcore cyclists as an excuse not to hop on a bike, it's one weak excuse among many. There are enough people riding regular bikes in regular clothes everywhere to put the lie to that excuse.

Really, if cycling advocates want to get anything done in this country, they need to reach out to and embrace enthusiasts and build the biggest coalitions possible, rather than seek ways to divide the (too small) community.