^ But really, aren't those both derivative from the motorcycle/automobile world?

T-Mar makes some excellent points, as does iab (and others). My main bike is a full Campy NR/SR '73 RRA. I have had the same headset and crankset/BB on the bike since new. Durable. I have used 1st gen DA ('70s), and it isn't the equal. Campagnolo is a very small company compared to its competitors, particularly Shimano, so R&D budget has to be miniscule in comparison. Sure they have had some egg in the face missteps along the way. I still wish they did alloy components in their modern stuff also.