I would love to have one of these. enjoi07 has done a great job of designing them (so, kudos from another graphic designer). As a newbie rider who already spent more than he probably should have on the bike and accessories, the price is what is keeping me from being in. For a jersey: $66 + $15 (shipping) + $4-5 (6% fee) + ~$5 (to help pay for enjoi07's kit) = $90 total.
I understand off-the-rack jerseys get even more expensive than that, and someday, I'll probably pay that much for one. I just wonder how many people are, like me, not willing or able to spend that much. If you can't meet the minimums, perhaps finding a way to do it more cheaply would help. Might not be as customized (perhaps just a "logo" placement on an off-the-rack jersey). Just a thought...not necessarily the right one.