A couple (married couple) of my riding friends started wearing the cat ears this year and I guess they like them because they keep wearing them. Although I try not to be too fashion conscious, favoring function over form, I think I would go deaf before I would wear those things. I'm sorry, but they look downright goofy to me. If wind noise is really that serious a problem (maybe it is, I haven't noticed) someone needs to come up with another solution.