Really? I just didn't see it that way when I rode it...and I ride friction barend shifters normally. I never really liked mechanical brifters all that much, but have a totally different opinion of the electronic stuff.
I get why people like DI2, but it just isn't for me. Not to sound to hippie dippie, but electronic shifters kind of ruin the whole zen feeling of riding.
I'm way to young to use the phrase hippie dippie BTW