It's an interesting article, thanks for posting.
It shows that we tend to exaggerate the risks of cycling, while tuning out the high rate of injury while driving.
One nice tweak is how statistics can be manipulated to lead to various conclusions depending on what's measures. Trips is one measure, and so is distance, but since cycling is often recreational, maybe we should look at time, or the risk of death per hour for each activity.
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WARNING, I'm from New York. Thin skinned people should maintain safe distance.