As an "objective consumer" you should also see the value of a company that works with the community, that you can buy from your local bike shop where you can get fitted properly, with the convenience of going to them for warranties etc.
Not if I am an experienced rider who doesn't need to be fitted, and knows how to assemble, adjust, maintain and repair my bikes. I have in fact referred several friends to good local bike shops in my area, but none of them carry bikes like State. So if my friend wants to get something of that type that also represents good value, I'll definitely choose BD over State.
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What, Me Worry? - Alfred E. Neuman
I'd like to think i have as much money as brains.
I see the light at the end of the tunnel, but the tunnel keeps getting longer - me