there is the basic touring, 'staying on top of your gear' .. find a ratio that you dont have to do either ,
spin so fast, or mash so hard .. press the pedals with a reasonable effort, lightly
and cadence not so fast you cannot keep up with it.

and let the rate of speed be what it will be.. Que Sera.. Sera ..

only really have to work hard when the hill is steep and you are using your lowest gear.