I use a variety of hubs based on the bike. Phil Wood are good, but expensive, Velo-Orange has some interesting hubs. I like the late 80's vintage Deore LX too. My go to rims are Sun-Ringle CR-18, Rhyno Lite or something similar. I use Saipim straight gauge spokes, I am sure there are plenty of other decent spokes out there, that is just what my source gives me for a decent price. A typical wheel build runs ~$48 plus the cost of the hub. Many of my bikes are IGH which means I HAVE to build my own wheels or pay someone too. I prefer to build my own, I know that they are done properly. Stress relieved and properly tensioned. If one fails, shame on ME.

Wheel building is not hard, 36 spoke wheels are solid and are what I use on all of my large wheeled bikes, and some of my small wheeled bikes.

Aaron