Yeah, I immediately went 'Wow, cool!' until I looked into the support they were seeking.

"Pledge £100 or more" and you get a numbered bottle with your name or initials. For that amount I'd want a stake in the company. To get a bottle at all you have to pledge at least £50.

So, the idea is they get £75,000 ($115,000) to start up a business and in return they give out maybe £20,000 worth of goods and thereafter the profit is all theirs? I don't see the attraction of contributing when you can get an SS KK bottle for $10.