Originally Posted by Drew Eckhardt

Because it makes the colors on your ride brighter and birds sing more sonorously. Because paying tribute to St. Tullio invokes his protection from frozen fingers. Because when you run Ultrashift levers (I bought some NOS 2010 10 cog units) or first/second generation ergos they can go five cogs smaller with one lever shove and when you're silly enough to run a 50-34 coming off your big ring you get to the next gear with a pair of thumb shoves not click - release - click - release - click - release - click - release - click as with Shimano. Because the brake releases are on the hoods and using them still allows full application so with slight wheel damage or a broken spoke you can hit the button with your thumb and keep riding. Because carbon fiber brake blades feel better in cool weather. Because Campagnolo gives you an option to run good shifting cassettes with extra cogs in the middle of the range instead of a harder big gear than Merckx used to dominate the spring classics. Because Campagnolo doesn't make ugly parts like Shimano's dead octopus cranks and since 1992 all their integrated brake/shift levers have routed all the cables beneath the bar tape.