Originally Posted by
cxwrench
What?!? Road and mountain shifters use the same cable. The cable in the OP's photo is a brake cable. A 'universal' shift cable would have a Shimano/SRAM end and a Campy end. That is a brake cable w/ Shimano/SRAM road end and a mountain bike end.
Whoops!!! That's correct and the illustration is indeed a
brake cable with Shimano road and MTB ends. You are right that a double end shift cable has a Shimano/SRAM fitting on one end and a Campy on the other. I really should have picked this up as I have those double end shift cables in my parts stock.