Originally Posted by
Campag4life
How much profit margin do you think there is? Free shipping isn't free. They do this as an inducement to buy the product. Same with selling things on ebay. Shipping cost is part of the profit calculus. The fact that Wiggle has good prices is certainly true. In my experience and I have bought from most of the UK bike suppliers, they all have great pricing for US buyers who don't pay VAT for example like UK buyers do.
But to say they don't care about shipping costs is ridiculous. Are you kids playing at your parent's computer again?
When you ship as much as they do, you get ridiculous bulk discounts. Take UK bike suppliers out of the equation and go buy a 10lb coffee maker from Amazon. That would probably cost us $15-$30 to ship, yet they can do it for free because they ship millions of things every day from multiple warehouses all across the country.