I think BBC is using these ads to get attention - not to sell the bikes (and I don't think he is selling them after checking his feedback). If he sells one, great - and he can use the complete bike ads to inflate parts pricing. BBC also has bought lots for far over what I thought they were worth as a flipper. Actually I thought he was out of his mind, but it might have had a purpose other than short term flipping. If you've seen his posts here and the CR list, the guy doesn't strike me as an evil genius or market manipulator - if his strategy doesn't work, he'll go belly up.