Here in the Orange County, the most sucessful bike store is The Path. It proudly does not cater to either Big company (Specialized and Trek). It was OC's largest Specialized dealer but refused to go concept, so Specialized pulled out. Didn't hurt the store at all. They just brought in other brands which customers ate up.

The whole concept thing is interesting... has ruined interest in using an LBS and instead many people shop online. Although I personally dislike The Path (because of its customer service) I do understand why the store is so popular - it's allowed to carry alot of different products - which means choices in bike brands.

Note the other sucessful shop is Jenson USA in Corona - also not a concept store.

You would think the Big Brand owners would wise up... the concept marketing is not working...