it depends on what you use it for, i generally just use it to keep track of my mileage
im also a map nerd so i like to use it to remember/discover new roads
most people that use strava dont race, as they say "strava is for those who dont race"
of course it is exciting to see your progress on some segments and a kom is always a nice surprise, but not everyone uses it for competition
[MENTION=338718]rms13[/MENTION] you can use ant+ sensors with the app if i remember correctly