Simply put, the Beach Cruiser forum is sponsored by a company that makes Beach Cruisers. We had to capitalize the forum to justify its existence and that's what we came up with. I know the thread is closed, and will remain so. I just offered the explanation for the specific name.
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. “He who fights with monsters might take care lest he thereby become a monster. And if you gaze for long into an abyss, the abyss gazes also into you.”- Fredrick Nietzsche
"We can judge the heart of a man by his treatment of animals." - Immanuel Kant