'fitness bike' niche , is a road drivetrain and straight bars ..
Campagnolo supplied that and Shimano too, but more to a European than US market.
But t that bar is a sit upright (and look good) function, there a Bar end, Thumb or a Grip shifter, is needed, .
the type of integrated Brifter you ask about is for a flat, low rise , straight Bar..
Last edited by fietsbob; 08-21-13 at 11:59 AM.