Grease works well enough for lacing up a new wheel. Certainly longer lasting then Triflow. But with an already built wheel grease won't get into the contact points very well, hence my TriFlow use on them. I really dislike building a rim that doesn't have eyelets. The greater friction is a hindrance to getting good tension without more chance of nipple rounding off, and as the spoke count goes down along with the rim's stiffness going up the needed tension gets higher.

I have always preferred non aero rims. Both for aesthetics and ride quality. I have no direct experience with either H+ Son or BHS brands. But I have read of the H+ Son's having a tire mounting difficulty, some models have a lack of bead bed drop in the rim's center. Andy.