I think ill.clyde, Bikedud, merlinextraligh, Hiro11 and BoJaffa said it best already but I'll throw my two cents in anyways. People like to bash Trek because they're one of the biggest bike companies in the world. Trek's so popular and commonplace that they're not "cool" anymore. People think less popular brands are sexier because they're harder to find. I'm guilty of this myself. The reality is that most bikes, regardless of the company, are made in Taiwan. At least Trek is a American company and still makes some of their bikes in the United States. That should be worth something. Also, I think the color scheme on the 2014 Trek models are great but if you don't like them, with Project One you can choose your own paint scheme. The bottom line is don't worry too much about the brand. Find a LBS that you like and deal with them regardless of the brands they sell.