To prime the pump a little, have you seen examples similar to these?
- the image in my original post is a Chinese billboard in San Jose California advertising an alternate commutes resource.
- San Francisco advertises bike to work day in a number of languages
- Denver Regional Council of Governments bike to work day promotional materials are in English and Spanish (last time I checked)
Are the frequent dismissive assertions about "real cyclists" vs "DUI guys on bikes" we see here at A&S also a feature of your local advocacy discourse? Or are there efforts to be inclusive to people who wear cholo pants and ride flea market specials? How does your local group include minority groups in your outreach efforts?