At last a real answer, and why did I not post all my comments I'm one reply DUH!

Although personal and not about the bikes they currently produce as such its as good enough reason as any to switch brands if he is a person / hero / role model you respect.

Personly I don't give a fig as I only took it up this year and don't know a ton a out him, but know the name and that he was a good American racer.