they seem to be on the right path w/ their current offering
i like the blurb at the bottom of their site
We <3 Bicycling
Not so much the every second counts world of competitive bicycling, but exploring the wonderful outdoor world at a pace that you set yourself, where the focus in on how much fresh air you get in your lungs, not how ultra-modern your equipment is. It is time that that type of bicycling gets the spotlight.