Don't hate Trek. . .just don't really want one.
I was impressed with their thinking when they came out with ABP on their mountain bikes, and actually considered looking at the longer-travel line. But I never saw where I could get just a frame/shock to build up myself, which is the way I prefer to go.
Now, of course, without a MAJOR throwdown of $$, that's getting harder to do all around. A Nomad frame/shock is $2K; I think I saw ONE FS frame the other night under $1K that would serve.
Now, if ya wanna talk HATE...I HATE Specialized with a PASSION! (j/k, no passion, I just hate 'em, lol)