Very long but good read on how one dude, who performed exceptionally in many areas of his life, tried to take his exceptionalism to cycling (downhill KOM's in particular):

Everyone agrees that when Kim Flint crashed, he was chasing a record on Strava, the social fitness site that has rewritten the etiquette of cycling and shattered its traditions, transformed countless lives for the better, and fostered as many friendships (and rivalries). What almost no one seems to fully comprehend is exactly who—or what—caused Flint’s death.

http://www.bicycling.com/news/featur...files?page=0,0

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TLDR Summary:
Kim Flint is a very successful and driven dude. Discovers cycling and Strava and tries to take uphill KOM's. Realizes its an exercise in futility and focuses on downhill KOM's. Tragedy ensues.