Bring on the technology but park the ego.
I like this commentary:
A PhD in exercise science with an emphasis on sports psychology, Dieffenbach—also a licensed elite-level USA Cycling and Level II endurance track and field coach, and an ultraendurance racer herself—says, “People were doing back-alley races long before Strava. A lot of people thrive on competition. The problem is when it’s out of balance—when competition, as opposed to the experience, becomes the emphasis.