When I was a kid there was a TV ad for Chateau Luzerne wine, which bragged that the bottle was bigger than a gallon yet cheap. Being interviewed was a wealthy, old man who lived in a mansion and drank the winel. He's asked why, with enough money to buy whatever wine he wants, he doesn't drink a more expensive wine. He responds in a sort of John Haussman like tone, "How do you think I got to be so ritch?"