Raise that to 99.9% or higher. If you link the photo of the front end, and enlarge the hub you can plainly see it's a Shimano generator hub (note the reference to CE).

Though little of specs are given, blowing up the photos, it appears to be a decent value compared to what's offered in USA bike shops. OTOH, I'm definitely not afan of low end suspension forks, and would feel much better about this bike if they used a reliable standard fork, and used the savings to either drop the price, or upgrade elsewhere.